Media, Reputation and Investor
With the rise of the reputation economy, the rules of engagement have fundamentally changed
Relationships have been redefined.
The rules have been rewritten
AT MORELL & CO WE LISTEN HARD, ENGAGE CONSTANTLY AND AMPLIFY YOUR MESSAGE.
The currency of the new economy is trust, influence and reputation capital. But today we face a new world order - a fundamental shift in trust, where technology is rewriting the rules and redefining every relationship.
At Morell & Co we help position your company as a long-term and trusted brand by building the bank of trust and effectively communicating the brand promise with business storytelling that has impact.
One of the biggest challenges facing companies and leaders today is how to build reputation capital and preserve it, restore it and manage it in a complex, ambiguous and volatile environment that is rapidly changing.
Coupled with today’s dramatically changing news and information landscape, and the terminal pressure of digital disruption, it has become increasingly difficult to build reputation capital and successfully engage and influence.
Managing your message and building a contagious, authentic story platform is crucial. We achieve this by developing and positioning the most relevant, informative and engaging stories for your leaders, brands and organisation across traditional and non-traditional channels. We bring powerful narratives to life that build connections and credibility, and drive audience behaviour.
Businesses trade on trust and reputations run very deep and wide. Our goal is to build a chorus of advocates and cheerleaders for you and your brand by amplifying your message with investors, consumers, employees and media.
We help build, enhance and protect enterprise value.
At Morell & Co we believe insight is everything. Spotting coincidences, trends, connections and contradictions can help ensure you see what others don’t. Insights are at the heart of our strategic approach to building reputation capital.
Georgie has extensive experience across a wide range of sectors and industries including start-ups, small, mid and large cap companies and regulatory agencies. Previously, she held a variety of senior media and marketing communications roles in Australia and the United States with BHP Billiton, Porter Novelli, Fidelity Investments, Bank of America, ASIC, Wesfarmers and a leading investor relations advisory.
Georgie builds reputation capital by guiding companies through pivotal points in their evolution and identifying distinctive opportunities to enhance brand awareness and build and deliver compelling stories and enterprise value.
Georgie earned her Bachelor of Arts (Public Relations) at RMIT, attended Trinity College at the University of Melbourne, studied Financial Markets at FINSIA and the executive program, Women Leading Business: Innovation and Success at Harvard Business School. Georgie has a Diploma in Investor Relations and is a Member of the Australasian Investor Relations Association.
She was previously a Board Member of the Boston Philharmonic Orchestra and Boston Theatre Works.
Sally has extensive experience in financial markets from her previous roles in investment banking, corporate advisory and investor relations. Sally previously held senior positions with top-tier companies including Ernst & Young, Babcock and Brown (Sydney and New York) and Citadel-MAGNUS. Her specific experience included portfolio asset management, valuations, mergers and acquisitions, capital raisings, research, investor relations and strategic communications.
Sally is adept at interpreting, translating and communicating complex financial stories and her competence and deep knowledge of financial markets enables her to work effectively and collaboratively with clients with the aim of enhancing their profile in the investment community.
Sally earned her Bachelor of Commerce and Arts from the University of Melbourne and holds a Graduate Diploma in Applied Finance and Investment from FINSIA.
SMART COMPANIES WILL AMASS TRUST ASSETS THAT CAN BE CALLED UPON TO PROTECT A BRAND DURING TOUGH TIMES.
SO HOW DO YOU BUILD A RESILIENT REPUTATION AND PROTECT AND RESTORE YOUR COMPANY'S GOOD NAME IN TODAY'S COMPLEX RISK ENVIRONMENT?
This valuable training seminar delivers key insights on how to prevent and mitigate damage to brand and reputation, assess the effectiveness of current practices, protocols and responsibilities and helps leaders understand the essential strategies to build value and enhance credibility.
Business storytelling for influence and impact.
Persuasive storytelling is a strategic tool with impressive power that every leader should master. it is your most valuable asset and competitive advantage.
Great storytellers ignite passion, educate, simplify, motivate and shape opinions, shift behaviour, galvanize communities and launch movements. And it’s achieved in the board room, the locker room, the class room, the corridors of parliament and even around the dinner table and water cooler.
Learn how to build the intensity of your brand and idea by giving your audience something to cheer for. Learn the storyteller’s secret. We offer a range of tailored storytelling workshops.
The changing regulatory environment and IPO communications
IPO communications, media relations and marketing is a specialised exercise as ASIC and the ASX proactively regulates the process to maintain confidence in our capital markets. Prospectuses are important for investors considering an investment in an IPO, but there is real scope for improvement to enhance credibility across the spectrum.
In ASIC’s most recent report on the subject, it found that investors are impacted strongly by financial media, including mainstream and subscription services. ASIC is currently considering the following steps to improve investor decision making: engaging with stakeholders to encourage them to provide greater accessibility to management for investors, reviewing online investor forums and social media, broadening its regular monitoring of financial media, and providing additional information about the IPO process to retail investors. It is critical to keep on top of these changes to manage a successful IPO program in the future.